Our ADN

The S1neo brand started with a simple idea: offer to the cycling lover high-performance, unique and customisable products. At S1neo, every bike is unique.
This DNA reflected in our brand: S1 stands for series one and NEO for new, as does our distribution and customization concept.

When we launched S1neo 10 years ago, we decided to think outside the box by offering our customers the opportunity to configure their own bikes and give them free rein in terms of equipment and paintwork.
With our MyS1neo tool, you can design nearly 100,000,000 possible variations, according to your budget and your practice, so that your bike is unique !
This concept, embodied in our configurator, has made us famous and allows us to export all over the world.

At S1neo, all the team members practice cycling (road, triathlon, cyclocross, mountain bike, track) and are regularly trained on the latest products to provide you with even more advice and expertise.

A know-how and convictions

Deeply attached to our region, and to the values of work and local relationships, we have chosen to assemble all our bikes in our workshops located in Angers and to entrust the painting of your bikes to a partner located in the Pays de la Loire.

To go further and to preserve jobs in France, we develop and produce in France 2 bikes. The FP03 track bike (designed and developed with François Pervis) and the XF01 mountain bike.
At S1neo, Made In France is not synonymous with high prices. We work every day to offer you quality products at very competitive prices.

These close relationships allow us to deliver 100% personalized bikes at the right price in a very short time.

Key dates until today

2009
Our company was born in a small 9m2 garage in the Pays de la Loire region under the cover of the global economic crisis but with an innovative business model and unlimited motivation. The idea was to sell personalized products thanks to a state-of-the-art tool (configurator) by putting the consumer first and the retailer last in the chain. We have called this system ADS (Accompagnied Direct Sales).

2010
Launch of our first and only product, our road model neo490.

2011
Development of our commercial system "VDA" in France. Collaboration with a major player in enamelling.

2012
François Pervis, our historical ambassador, joins the team as Ambassador in charge of improving the TRACK department.

2014
Entries in the CX01 cyclo-cross and XC01 mountain bike product range.

2015
Launch of the Tokyo2020 Project with the objectives of manufacturing in France, selling abroad and opening a base in Japan.

2016
New premises, new showroom in the anjou region. Launch of the OKUST brand (Personalized textile department). The company sells in 8 countries.

2017
Launch of our Made in France model called FP03. Opening of S1neo Japan, integration of Francis Mourey and Sébastien Chavanel for Cyclo-Cross and Road product development, and Kévin Maurel for Triathlon.

2018
Expansion of the premises, opening of a distributor in Chile and Qatar and collaboration with representatives in the UK and Benelux markets. December 2018, launch and official presentation of the UCI S1neo Connect Cycling Team led by Francis Mourey.

2019
Creation of a second paint sector, the FP03 is sold in 22 countries, launch of the new METAL graphics, the 699D products and the TT01.